Frank Luntz Quotes


You're watching a great show on TV, you now come to that middle break, you decide in a matter of three seconds whether or not you're going to... flip the channel; get up; or keep watching. It's not intellectual. - Frank Luntz


You owe (DeLay) your majority. He's where he is today because he sacrificed himself to gain those extra seats. - Frank Luntz


You can't shut people up. - Frank Luntz


You cannot lie ever, because a lie destroys the credibility of the product, and credibility is more important than anything. Credibility's even more important than clarity. - Frank Luntz


When it comes to taxes, nothing matters more to Democrats than the principle of 'fairness,' and when it comes to the Death Tax, Democrats and Republicans alike see it as absolutely unfair. - Frank Luntz


When I started in this business, everybody said the Democrats were the better communicators because they sounded like social workers, and Republicans were awful because they sounded like morticians. In some cases. they actually dressed like morticians. - Frank Luntz


What matters most in politics is personality. It's not issues; it's not image. It's who you are and what you represent. - Frank Luntz


What have I done that's wrong if I provide someone like a Rudy Giuliani or a corporation like a Pfizer language that helps them explain or educate? I've simplified the process for them, which allows them to explain. - Frank Luntz


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