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Frank Luntz Quotes

You cannot lie ever, because a lie destroys the credibility of the product, and credibility is more important than anything. Credibility's even more important than clarity. - Frank Luntz

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Destroys | Credibility | Product | Important | Clarity |

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The advantage of working for a corporation is that it has only one message, because a product or a service doesn't speak; it's just there, and you can advertise it. - Frank Luntz

The more dangerous choice is to do something to lose your own base. - Frank Luntz

It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional. - Frank Luntz

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