Lucian James Quotes
Tweet
Product | Placements | Negotiated | Informal | Maven |
In the past, advertising campaigns have been planned long in advance. But now advertising has become increasingly responsive to pop culture, so the campaigns can rest on something that's surprisingly recent.
- Lucian James
In the past, product placements were negotiated in a somewhat informal way. What Maven Strategies has done is to really codify the relationship and create a structure for how much people get paid. That's one of the holy grails for product placement - to really work out what it is worth.
- Lucian James