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David Richardson Quotes

With physician face time so scarce, reps must fight the urge to deliver scripted pitches. While these may seem to save time, they take away from the creativity and individualization that makes a rep -- and product -- stand out in a doctor's mind. Face time is important, but face time fashioned to the doctor's needs and wants is what lands the sale for a rep. - David Richardson

Tags

Physician | Face | Time | Scarce | Reps |

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It will be 'Roseanne'-ish in nature, a real woman raising two kids. There won't be any winking at the camera, no double-entendre jokes. - David Richardson

With physician face time so scarce, reps must fight the urge to deliver scripted pitches. While these may seem to save time, they take away from the creativity and individualization that makes a rep -- and product -- stand out in a doctor's mind. Face time is important, but face time fashioned to the doctor's needs and wants is what lands the sale for a rep. - David Richardson

There is much a rep can do in a limited amount of time to win a doctor's attention and business. The best way to start is by tossing the memorized speech and keeping the doctor's individual needs in mind. - David Richardson

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