Steven Crist Quotes
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Real | Potential | Volume | Existing | Customers |
[Like the mighty Wall Street Journal's WSJ.com, with its 461,000 paying subscribers, the Racing Form already gathers voluminous data for its print edition. And no one resembles stock traders more than serious horse players. Potentially, it's a big business. Of the $14 billion wagered on the ponies every year (movie ticket sales last year, by contrast, totaled less than $8 billion), 10 percent of the bettors staked 90 percent of the money. These are hard-core gamblers, info junkies looking for an edge, and they're Racing Form readers.] The average person bets $125 a day at the races... A Form user bets $500.
- Steven Crist
The real potential is getting more volume out of existing customers, not expanding the base. Attracting 21-year-olds that argument's been made for 50 years, but racing has always been an activity that appeals to older people. You need two things disposable time and disposable income. It'll always be a specialized, somewhat eccentric activity that appeals to people who like the intellectual challenge of doping out the races.
- Steven Crist