Marshal Cohen Quotes


You have to remember that low-income consumers really took a hit in 2005. A lot of them maxed out their credit cards at the beginning of the season and then got their winter energy bills. That probably left them with an absence of cash and discretionary spending later on. - Marshal Cohen


You can't sit around and say it was the absolute hot item of the season because there wasn't enough of it around. - Marshal Cohen


Women updated their wardrobes and showed a propensity towards style and comfort. Accessories provided a great way for women to update their look. Women also pampered themselves with cozy pajamas and robes and other self-care products that went beyond apparel. - Marshal Cohen


Women are more willing to pay more for a product, they are more brand conscious, but less brand loyal. And who are you marketing a bang-bang, shoot-shoot movie to? If the woman is choosing the theater and where to sit and what to watch on TV, well, you need to think about that. - Marshal Cohen


While Easter shopping is the window to spring, back-to-school is the doorway to fall and the holidays. So back-to-school shopping is a really important momentum builder. - Marshal Cohen


When you have a company that's built on technology and connection with the customer, those are not all profit-driven concepts. - Marshal Cohen


When you ask them about it, they will tell you they discovered the suit. They never wore a suit before, they never owned a suit and some of them never saw their father wear a suit. - Marshal Cohen


When it becomes the third week, the novelty is going to wear off, but the consumers will still be buying one more item just because of the fact that they're going to be having ... more in their pocket. That one item is going to add up and it is going to benefit the retailer more than the consumer. - Marshal Cohen


When gas prices go up 5 cents a gallon, that's maybe an extra $10 a week out of consumers' pockets. But when they're going up 15 cents and more, it means $20 extra a week. - Marshal Cohen


What happened was the retailers got so infatuated with the young consumer, they ignored their core customer, who is the 35-plus customer. - Marshal Cohen


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