Alfredo Alonso Quotes


You don't have to pay a monthly subscription. - Alfredo Alonso


When the population is over 40 million, people take notice, including advertisers and broadcasters. - Alfredo Alonso


We are a Spanish radio station company that goes after Hispanics that are bilingual. They really live in two cultures. - Alfredo Alonso


The driver is the population continues to grow -- with more than 40 million Hispanics. As a broadcaster, Clear Channel made a decision this was a definite growth opportunity. - Alfredo Alonso


Reggaeton is the first Spanish-language genre that Mexicans like, Caribbeans like it and South Americans like it. - Alfredo Alonso


Our local programming teams have done an extraordinary job creating great Spanish-language radio that has resulted in impressive audience growth... In San Jose alone, time spent listening for persons 12+ in Spring 2005 surged 205% versus Spring 2004. That's a clear indication that our stations are airing great programming that U.S. Hispanics have been looking for on the radio. - Alfredo Alonso


Last year, Clear Channel Radio announced plans to launch Spanish-language formats in markets where there was a need for more Hispanic-targeted programming. The success of KLOL/Mega epitomizes the very essence of what we hoped to accomplish. - Alfredo Alonso


I like to come up with new formats that are tailor-made for each market. In Houston, we saw there was an opportunity to go after Latinos that were bilingual regardless of generation. - Alfredo Alonso


Hispanics tend to use radio very frequently. They spend longer listening to radio. The Hispanic population is very brand-loyal, and once they identify with a radio station, they tend to stick with that station. - Alfredo Alonso


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