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Charles Buchwalter Quotes

You've got to be crazy not to meet your consumer [online]. [Advertisers] know they have to be online. - Charles Buchwalter

Tags

Crazy | Meet | Consumer | Online | Advertisers |

Random

The prevailing vibe out here is that everyone is having a pretty good year. It's hard to find negative things to say about the online advertising market in 2004. - Charles Buchwalter

In era where the consumer is being characterized as not being loyal and always looking for the best deal they can find, airlines have done a great thing with loyalty programs, which gives suppliers an advantage. - Charles Buchwalter

There is a gradual move away from concentration, but the numbers still are really small. The ebullience that many companies had 12 months ago has been disabused by now. Advertisers have found that branding plays a role and coming up with a business model in this new world is not a slam dunk. - Charles Buchwalter

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