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Jonathan Ive Quotes

What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable. - Jonathan Ive

Tags

Love | Creative | Process | Sound | Naive |

Random

It's difficult to do something radically new, unless you are at the heart of a company. - Jonathan Ive

Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard! - Jonathan Ive

Different' and 'new' is relatively easy. Doing something that's genuinely better is very hard. - Jonathan Ive

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