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Bill Schlough Quotes

We're not in the heart of Silicon Valley, but we're just north of it. We really want to use technology as much as we can in the ballpark in innovative, creative ways, but we don't want to just do it to be hokey or for technology's sake. We really wanted to use it to enhance the fan experience, yet at the same time preserve the old-time feel of the ballpark. - Bill Schlough

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A lot of the work you do [for a baseball team] is not as glamorous as people would think and not as directly related to play on the field. This is a project where my staff gets to interact with the coaches and players, so they really enjoy it. - Bill Schlough

There has been and continues to be a kind of painful process in converting from all these different, multiple databases to a single one, but it's going to be so worth it to have all that information up to date and accessible to everybody. The ultimate goal is 40,800 seats full -- and we want to keep people in the seats. We don't want a sold-out ballpark with bunches of empty seats. - Bill Schlough

You see [ATM ticket] machines in movie theaters and places ... but it's quite a challenge to implement something like that for a stadium, which isn't a general-admission situation, where you have all these different requests that have to access the database of available tickets, ... I tried this the other day, and it was so quick. People [can] wait in a will-call line for so long, and all you have to do here is one swipe. - Bill Schlough

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