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Brian Farrell Quotes

We see this as just an expansion, ... A lot of hardware is sold sub-$149. We feel we already own that consumer. ... Our strategy is to attack the core gamer aggressively. - Brian Farrell

Tags

Expansion | Hardware | Sold | Feel | Consumer |

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We're just licking our chops here as third-party publishers. Think of the consumer awareness. This is going to be a war for hearts and minds, for living rooms and kids' bedrooms everywhere. - Brian Farrell

We enthusiastically support Nintendo's next console because we believe their approach of continual innovation is very much in line with our own strategy of creating unique and innovative games for the next generation of hardware. - Brian Farrell

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