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Jennifer Lerner Quotes

We didn't focus on how they felt after they bought things. Instead we focused on what led up to the buying decision. - Jennifer Lerner

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Focus | Felt | Bought | Focused | Buying |

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Anger can sometimes be adaptive. We're showing for the first time that when you are in a situation that is maddening and in which anger or indignation are justifiable responses, anger is not bad for you. - Jennifer Lerner

Having that sense of anger leads people to actually feel some power in what otherwise is a maddening situation. - Jennifer Lerner

These are the most exciting data I've ever collected. - Jennifer Lerner

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