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Chris Byrne Quotes

Toys 'R' Us will close some of its stores but it's not going away, ... You can't lose sight of how the consumer perceives this retailer. The company has taken a knock but consumers still see it as a powerful brand. - Chris Byrne

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Toys | Close | Stores | Lose | Sight |

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Kids are very comfortable with technology and these toys reflect that. When the microwave and car talk to you it's perfectly reasonable that toys do. But it comes down to whether it's fun. All the chips in the world won't make a bad toy good. - Chris Byrne

When Ruth Handler introduced Barbie in 1959, she didn't want any story attached to the doll whatsoever, because she wanted the girls to create it all out of their imaginations. Today, girls interact with story in a different way. They're used to watching television shows, they're used to having characters brought to life for them in dramatic ways. - Chris Byrne

If you look at the business historically, it's been really cyclical. There have been these major events in her life when she's been redefined -- the early 70s, the early 80s and the late 90s. The struggle is to keep Barbie relevant to today's girls. I think they are working on that but I think its going to be a while before it pays off. - Chris Byrne

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