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Jesse Toprak Quotes

The consumer psyche has been indexed to getting those big deals... If the consumers come back and ask for the big rebates they got before, there's going to be a sort of reverse sticker shock with people saying, 'Where is the big rebate?' - Jesse Toprak

Tags

Consumer | Psyche | Indexed | Deals | Consumers |

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Incentives do work, up to a certain point, to give sort of a stimuli to sales and bring showroom traffic. It's just that you can't rely on incentives to bring people into the showroom day after day. It gives people a sense of urgency. You need to get this deal now because tomorrow, it's not going to be here. - Jesse Toprak

It might be a little more than that. - Jesse Toprak

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